How Google Tracks Adsense Clicks

Dear Adsense Publisher..!! Here are some good info to know How Google tracks your Adsense clicks. There are many ways Google may detect the misuse of these service especially by the publisher, like us.. and some info you should pay attention regarding on the facts, do's & dont's, etc.. so lets see..

IP Address (same computer)

If the AdSense click is originated from the same IP Address as the one used for accessing your AdSense account, your account is flagged.


Most home users do not use static IP Address for Internet connection. In most cases just disconnect and reconnect will give you a new IP Address. But don’t forget, Google has set cookies on your computer.

Other Google Services

Thinking that you are safe just because you're not accessing your AdSense account? Think again..!! Consider GMail, Google Earth, Google Calendar, Google Search, Google Toolbar, Google Talk, Google Sitemap, Google Desktop, Blogger, etc. With the wide range of services they provide, Google can trace the originator of most (probably almost all) clicks.

Click Pattern 1

Why this computer / IP address / person is so trigger-click-happy on this particular website but never click on the ads on other sites?

Click Pattern 2

Why is that people accessing the sites direct (type-in URL or from bookmark) tend to be very active ad-clickers compared with those referred from search engine or other sites?

Click Pattern 3

Why the ad-clickers like to hit and run, compared with non ad-clickers that surf a few pages before leaving?

Click-Through-Rate (CTR)

Your CTR may range from 0.5% to 10%, but if it exceeds a certain point (probably around 10%), you are flagged.


Urchin a powerful web-analytic software that track website activity and same goes to Google Analytics, have you use it? Then you should know that Google can trace traffics origin down to the small town. Different IP doesn't mean much. Unless you site is really targeted to one small geo-point, a high number of clicks from nearby location will get you banned quickly.

Hardware address

MAC address of the LAN card, modem, and router works almost like a fingerprint. Not really sure if Google can track this, but probably they do. They have rocket scientist..!

Advertisers Conversion Rate

Ad click is one thing. But does it bring value to the advertisers? If none of the clicks on your site translate to conversion to the advertiser, you are in trouble. First the Smart-Pricing hits, then your AdSense account disabled.

Search Engine Ranking

Your website not indexed by any search engine, not linked by any prominent website, but get consistently high traffic. There are something unusual inside it. Regardless of whether it is an adware-embedded software, spam, trojan clickbot, or intentionally installed click-exchange network, it doesn't seems right.

Design terms

Direction elements such as 'click here' or 'support us' this is very critical that we should consider. As the best search engine in the world, Google will easily to pay attention to those words.


Each of these detection methods might seem rather weak. But combine them together, and not many click-fraud can pass-through these filters. Even the smartest clickbot will have a hard time.

Well you should always being updates with their released informations on Inside Adsense Blog and follow their twits too, I would recommends.

will update with the correct links later..
update & editted, source origin:  |

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